Suzuki Philippines (SPH) was able to end 2017 with a 34% year-on-year growth. The company was also successful in fulfilling its dealership expansion initiatives, while receiving numerous award recognitions.
Driving the strong sales remark is the Ertiga multipurpose vehicle (MPV), which contributed 34% share on the total growth. This drove the MPV to be the brand's best-selling model for 2017, followed by smaller cars Celerio and Swift. The Celerio has a share of 15%, while the Swift has 13%.
“It has been a great year for Suzuki Philippines. We saw our efforts of bringing the Suzuki Way of Life closer to more Filipinos bear more fruits. As we move forward to another year, we shall bring with us the successes we achieved and the lessons we learned from last year, and use them to continue doing better, bringing more innovative vehicles to the Philippines.”
Aside from a positive record off the sales chart, SPH also opened 11 dealerships last year. The Japanese automaker now has 66 active dealerships nationwide. Another notable milestone from the company was the launch of the Vitara, a subcompact crossover designed for younger customers with active lifestyle.
SPH continued their 2017 performance streak with recognitions from local award-giving bodies. Among the accolades it received were from the DOE Fuel Economy Run, where the Alto 800 and Swift ranked 4th and 6th. The Celerio bagged the Best Value for Money award given by the 2017-2018 Auto Focus People's Choice Awards (AFMCA).
In addition, the Vitara won the Car Awards Group, Inc.'s Car of the Year (COTY) under the Subcompact Crossover category.
With all these positive accomplishments, SPH says that they are confident in maintaining their performance pace this year. The company also hints about more product launches and dealerships to be opened, as part of its brand-building and expansion initiatives. Could there be a chance for the all-new Swift? Hope so.
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