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Suzuki PH expands market reach in CALABARZON and Ilocos Region

Suzuki Auto Calamba now offers Suzuki's 3S.

Dan Pabustan on Jul 16, 2018

From north to south, this is the way Suzuki Philippines (SPH) wants its expansion to take place – grow on both directions. The Japanese compact car-maker has expanded its presence in CALABARZON and Ilocos regions. The Suzuki Auto Calamba 3S and Suzuki Auto Calasiao will be the brand's latest strategy, following the launch of the 2019 Swift and Dzire models last June.

Since October 2016, the Suzuki Auto Calamba has been serving as a sales dealership that caters to local motorists in Laguna. Now, the dealership will include Suzuki's 3S dealer functionality (Sales, Spare parts, and Service). The 1,270-square-meter 3S dealership is situated along the Kilometer 53 Pan-Philippine highway in Calamba City. The showroom can hold up to six displays and has five service bays to accommodate more units.

The Suzuki Auto Calasiao, on the other hand, is the brand's newest dealership in the Ilocos Region. It is the 11th dealership under Grand Canyon Multi-holdings, Inc.’s supervision, as well as the 7th 3S facility of Suzuki Philippines. The structure measures around 1,000 square meters wide.

“We are very grateful for the positive market response to the Suzuki brand this first half of the year. As I promised during the launch of the new Dzire and Swift, Suzuki Philippines will be even more aggressive in achieving our targets for the remaining months of 2018. The team has laid out a roadmap to make sure that our growth initiatives are not only sustained but accelerated. So, we will continue expanding our product lineup and dealership network to be able to offer best-value products and services.”

Shuzo Hoshikura
Suzuki Philippines Vice President and General Manager for Automobile

SPH believes that both areas' economic potential and booming business environment could grant them opportunities to better serve its customers. According to Hoshikura, they strongly believe that the company will become more competitive in the industry but hasn't laid out his estimations when.

Considering the launch of two of its acclaimed nameplates in their respective categories, Hoshikura's belief may not be far from reality. Well, let's see how these two nameplates would play in the market. Oh, and also, it could probably be a huge help (based on our observations) if the company tries to bring in the all-new Jimny a little time sooner as the hype's currently at its peak.