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Suzuki Philippines marks 50 years with the One Suzuki Kick-Off Ride

The Japanese brand has established itself as a strong player in the Philippine two- and four-wheeled market.

EJ Punsalang on Feb 03, 2025

Suzuki Philippines Marks 50 years with the One Suzuki Kick-Off Ride

For half a century, Suzuki has become a big name in the mobility scene here in the Philippines, offering a wide range of vehicles from motorcycles and cars to marine products. Suzuki is known for its solid lineup, including the Suzuki Raider underbone, the GSX-R1000 and V-Strom 800 DE big bikes, and even the Suzuki Swift, Jimny, and XL7 Hybrid automobiles. The brand has built a reputation for quality and reliability, and it’s clear that Suzuki isn’t going anywhere anytime soon.

Suzuki Philippines recently launched its 50th Anniversary celebrations with the One Suzuki Kick-Off Ride, a two-day event held on January 28-29, 2025. The event brought together Suzuki’s Motorcycle, Automobile, and Marine Divisions, marking a significant milestone and giving a glimpse of what’s ahead for the year.

Related: 2024 Suzuki Jimny 5-Door GLX Review

The event was a success, attracting over 60 media influencers and personalities. It began with an exciting ride from Suzuki’s Laguna plant, where motorcycle media tested out popular models like the Raider R150 Fi, Burgman Street, and V-Strom 250 SX. At the same time, automotive media took the Suzuki Jimny 5-Door and XL7 Hybrid on a scenic drive to Pico de Loro, Batangas.

Suzuki didn’t just focus on motorcycles and cars; the marine division also showcased its powerful outboard motors. Nine boats, all powered by Suzuki’s Twin DF300 and DF350s, took the guests on a sunset cruise across the waters of Nasugbu, Batangas. It was a fantastic way to show off Suzuki’s versatility, with products that perform just as well on the road as they do on the water.

The event wasn’t just about the products—it was also about celebrating Suzuki’s success in the Philippines. With over 4,200 outlets nationwide, Suzuki continues to be one of the top five automotive brands in the country. They’ve earned the trust of Filipinos through high-quality vehicles and strong relationships with their dealer network.

Looking ahead, Suzuki is excited about the future. The brand has been growing steadily, and 2024 saw more than a 10% growth in the automobile sector. With new models like the Jimny 5-Door and XL7 Hybrid, Suzuki is committed to bringing even more exciting vehicles to the market.

If you’re looking for a reliable and innovative ride, whether it’s on two wheels, four wheels, or even the water, Suzuki’s got you covered. Check out what they have to offer in the car world by visiting their comprehensive page on AutoDeal.com.ph. Meanwhile, if you’re a two-wheeled enthusiast, find your next Suzuki motorcycle over on MotoDeal.com.ph.