Despite Toyota’s success in in the automotive industry, that Japanese carmaker never forgets to give back to people. In fact, Toyota showed its commitment on inspiring people to drive towards their dream by donating the proceeds of Toyota Classics 2018 to the Philippine Paralympic Committee. This generous gesture is part of the Japanese brand’s first global initiative ‘Start Your Impossible’ (SYI) campaign, proving that they are more than just a car brand.
With the unending support of the public to the charity concert, the Toyota Classics 2018 has achieved record-breaking ticket sales of over two million pesos. The proceeds from this project will then be given to the Philippine Paralympic Committee and Toyota’s SYI Hero Athlete Para swimmer Ernie Gawilan, who is also the first ever Filipino Gold medalist in his field.
Apart from this generous support, Toyota will also donate one unit of 29-seater Coaster and one million pesos cash assistance for the Paralympic athletes’ multi-sports wheelchairs for more comfortable transportation and other training requirements. All of these are the Japanese company’s way of giving the athletes an extra motivation to train better for the succeeding Paralympic competitions.
This year, the Toyota Classics 2018 was held at the Theater of Solaire Resort & Casino and graced by the popular Orchestra of the Age of Enlightenment from London under the guidance of conductor and harpsichordist Steven Devine, and renowned singer Lea Salonga.
Since 1990, Toyota Classics has been touching the lives of people both within and beyond the concert hall, as they support people in realizing their dreams and celebrating their achievements. This program is one of Toyota’s biggest projects, which raised almost P504,074,750 ($9.5 million) for the company’s Corporate Social Responsibility (CSR). This successful venture has been donating the money to numerous local charities across the Asia Pacific Region for the past 29 years.