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Two 2024 iF Design Awards to go, please! Mitsubishi Triton and Xforce win 2024 Design Award

What iF Mitsubishi wins... well, they really did bag the iF DESIGN AWARD 2024 for their Triton and Xforce!

Shaynah Miranda on Mar 07, 2024

Mitsubishi Motors has recently been recognized for its excellent vehicle design. The All-new Triton pickup truck and Xforce compact SUV won the iF DESIGN AWARD in 2024. Yes, it's that globally recognized award known for honoring exceptional design!

Related: Mitsubishi Philippines: XForce arrival imminent

The competition, held by iF International Forum Design GmbH based in Germany, had around 11,000 entries from 72 different countries and were reviewed by a team of 132 international design experts. Several criteria and design aspects were considered, such as the design idea, shape, form, and how the vehicle works.

Seiji Watanabe, the head of design at Mitsubishi Motors, expressed his pride in receiving the award. According to him, both the Triton and the Xforce were acknowledged for their distinctive designs.

"We are truly honored to receive one of the most distinguished design awards in the world for the two All-New models we launched this fiscal year. I believe each model was recognized for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors' design. This award will become our driving force in introducing the Triton and the Xforce to even more customers."

Seiji Watanabe
Division general manager of design, Mitsubishi Motors

The Triton has a bold and rugged aesthetic that makes it stand out in the pickup truck segment. It’s a large pickup truck, and follows the Forte model introduced in 1978. Since then, around 5.7 million Tritons have been made and sold in about 150 countries worldwide. The vehicle's design consists of rugged features you’d come to expect from a rugged pickup. Inside, it has an easy-to-read instrument panel and controls that can be used while wearing gloves.

Meanwhile, the Xforce, a smaller SUV, offers a ton of space inside and is designed for maximum comfort and practicality. Inside, there is a modern touch with a big display panel that includes a large screen for the audio system and another for the driver's information.

So, who said Mitsubishi cars are only for rugged rides? iF DESIGN AWARD says they're also pleasing to the eye. If you are thinking of driving home a good-looking vehicle, you might want to check out the current lineup of Mitsubishi and get a quote for the car of your dreams.