Volkswagen Philippines, together with the Lica Auto Group, inaugurated a new dealership in Santa Rosa. This dealership is located along the automotive row of the Santa Rosa-Tagaytay Road.
Volkswagen Sta. Rosa is Volkswagen PH’s eighth dealership since it first officially started operations in 2013. This is the first dealership in southern Luzon. The dealership is targeted toward the upward mobile markets of the Calabarzon area otherwise known as Region 4A, made up of the provinces Cavite, Laguna, Batangas, Rizal, and Quezon. VW PH considers this region to be a booming economic growth corridor that is populated by nearly eight million within the vehicle-buying age demographic of 20 years old and above.
Establishing our 8th Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence in a very exciting market. Now, the region’s residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen after sales services and support.
The new dealership goes in tandem with VW PH’s plans to further expand its dealership network throughout the country. VW also vows to continue its consistent sales performance throughout the coming years, aiming to surpass its sales by 50 percent from the previous year of 1,363 units, which also matched its 2017 unit sales.
VW has already shown its strength in the Philippine market as it revamped a five-car lineup last year. Furthering its stance in the local market, the European brand also offers customers a three-year warranty and dedicated support for all the models in the company’s lineup. VW offers Filipinos value for money at popular segments in the Philippine market, starting off with the Santa, priced at P686,000. Through offering value for money vehicles, the company wants everyone to have the opportunity to purchase and drive a European car and experience the quality and joy of owning VW automobiles.