Volkswagen Philippines officially launched its ‘We move you’ campaign

Volkswagen Philippines celebrated the launch of its newest campaign dubbed “We Move You.” The event took place at the Trinoma Activity Center from February 22 to 23. The event also featured performances from Mr. Pure Energy himself Gary Valenciano. Alongside his performances, the German automaker also had a showcase of its local lineup of vehicles. The lineup consisted of Santana, Santana GTS, and Lamando.

The partnership between Volkswagen Philippines and Gary V is set to represent the perfect blend of an extraordinary performer and an iconic automotive brand. Gary V has built his legendary career as a total performer with his 34-years of experience in the music, film and television industries. Likewise, the Volkswagen brand also has a long and storied history in the automotive market. It has created and maintained a global heritage and tradition of creating German-engineer vehicles designed for people and their families for the past 83 years.

Kicking off the launch off the new campaign was President of Volkswagen Philippines Felipe Estrella with a speech about the local lineup of VW vehicles and about Gary Valenciano.

The Santana, Lavida, and Lamando were all designed and built utilizing the 83 years of accumulated automobile knowledge of Volkswagen. This automotive know-how has been combined with more than 30 years of experience in building millions of cars per year in Asia’s largest automotive market. These cars are made in automotive plants that have done the process of building cars millions of times per year for more than 30 years. It is a tried, tested, and proven manufacturing process that has given birth to the Santana, Lavida, and Lamando cars that you see here. These VWs truly and absolutely embody the “Heart and Soul” that Volkswagen is known for and the Philippines is fortunate to be the only other market in Asia with access to these vehicles

Felipe Estrella
President of Volkswagen Philippines

Concluding his speech Estrella stated that both Gary V and Volkswagen share similar qualities. He states that “Much like how Gary V makes us feel when he performs, we believe that Volkswagen vehicles have the power to excite and energize. In Volkswagen, you will want to move, drive, and go places. With Volkswagen, We Move You.”