Chevrolet Philippines - The Covenant Car Company Incorporated (TCCCI) is kicking off 2015 strong with the launch of its #BeChevyStrong campaign.
The bow-tie brand reported an exceptional performance in 2014, which included 59.1% growth with the sale of 8,046 units from it’s 24-strong dealership network. In five years, Chevrolet Philippines has continued to climb the ladder of Philippine car sales, moving from 12th place in 2009 to a firm 8th place in 2014.
The company’s #BeChevyStrong campaign is a positive affirmation of the brand’s strength and a nod to the social media age and to its forward-thinking ideals - values that are ingrained in the long heritage of the Chevrolet brand.
Founded on over a century of solid of automotive history, Chevrolet has been producing excellent quality vehicles for more than 140 countries globally including the Suburban sport utility vehicle, the oldest nameplate in continued use since 1934. The “bowtie” brand’s legacy of performance, safety, style and function are important aspects of its design directions. From the small block V8-powered 1955 Corvette to the 2015 Colorado pick-up truck’s Duramax Diesel engine, Chevrolet has been building cars with strength, resilience and the human spirit in mind.
Chevrolet founders Louis Chevrolet and William Durant envisioned an automotive company that would cater tothe family’s transportation needs while traveling in style and comfort. The result is an iconic American brand that has been a part of the lives of generations and fondly associated with the heroic Bumblebee from the Transformers movie franchise. Chevrolet recently entered into partnerships with multimedia giant The Walt Disney Company and football favorite Manchester United, both global icons, for its management and corporate social responsibility projects.
Strong local line-up
Over the last five years, Chevrolet Philippines has been persistently upping their game year on year through the introduction of segment leaders like the Trailblazer and Spin. Also adding to Chevrolet’s mix and variety is the tough Chevrolet Colorado midsize pick-up, the stylish Chevrolet Sonic subcompact and the award-winning Chevrolet Cruze compact sedan.
Power Offers – Zero Interest Promo (Z.I.P.)
Chevrolet Philippines recently launched the Zero Interest Promo (Z.I.P.) in partnership with Bank of the Philippine Islands (BPI) Family Savings Bank. The exceptional deals; that are featured in our Promos Section include zero percent financing options on the Chevrolet Captiva, Chevrolet Trailblazer and Chevrolet Orlando.
“We are very thankful for the resounding success we have achieved in 2014. We attribute our growth to the renewed passion for Chevrolet in the Philippines.” says Atty. Alberto B. Arcilla, President and Managing Director of Chevrolet Philippines-TCCCI. “Our resilience and optimism drive us to continuously improve our vehicle offerings and services further. The #BeChevyStrong campaign is the embodiment of Chevrolet’s promise to deliver a complete and unique ownership experience to our Chevrolet clients” concludes Atty. Arcilla.
[Photo by Andrew Rossol]