Founded by Walter Chrysler on June 6, 1925, Chrysler started out as a follow-through to save its predecessor Maxwell-Chalmers Motor Car Company from bankruptcy due to the recession. Although the Maxwell-Chalmers brand eventually was put down, all wasn’t a loss for the American automotive pioneer, as Mr. Chrysler took it upon himself to overhaul and rebrand it as the Chrysler we know today.
Some notable automobiles of the American car culture were proudly Chrysler-made. Examples of which were the 1931 Plymouth, which have eventually blossomed into a separate automotive manufacturer, and the 1936 Chrysler Airflow Series C9.
Through the years, Chrysler had its share of automotive feats, ups and downs. Expanding and merging outside the US, and into Europe, especially in the late ‘90s where it got merged with Daimler AG, in what was dubbed as the “Merger of Automotive Equals”. Breaking things down, Daimler AG bought about 92% of Chrysler, while an 8% still remained independent. With this revolutionary step, Chrysler further went up the success ladder, and still climbing even today.
Worldwide success is one of Chrysler’s missions and landing here in the Philippines can attest to that. Here, it operates under the Auto Nation Group Inc., the same company handling the likes of the Mercedes-Benz, Jeep, and Dodge brands. Under its leadership Chrysler Philippines, offers its range of models like the 300C and the Town and Country.
Chrysler’s showroom and service outlets can be located in EDSA Greenhills San Juan, Pasong Tamo Extension Makati, and Alabang Zapote Road.