JETOUR, a Chinese automotive brand established by Chery Holding Group Co.,Ltd in 2018, has rapidly gained traction, particularly in markets like the Middle East, where it is known for its innovation and versatile offerings. Pronounced "Jietu" in Chinese, which translates to "Victory Road," JETOUR offers a range of vehicles powered by internal combustion engines, fully electric, plug-in hybrid, and potentially even hydrogen powertrains.
In the Philippines, Jetour made its debut on April 13, 2023, at the Manila International Auto Show (MIAS). Known locally as Jetour Auto Philippines Inc. (JAPI), the brand launched with an initial lineup that included the Dashing and X70 crossovers, as well as the quirky, miniature Ice Cream EV, appealing to a wide range of Filipino drivers.
Since then, Jetour has continued to expand its offerings in the local market. In 2024, they introduced the Jetour T2 4x4 SUV and the Dashing Lightning i-DM, solidifying their commitment to providing cutting-edge vehicles that cater to the evolving needs of modern drivers in the Philippines. Operating independently of its parent company, Chery, Jetour is quickly establishing itself as a major player in the Philippine automotive scene.
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