Founded in June 1944 as a manufacturer of steel tubing and bicycles, KIA Motors Corporation is South Korea’s oldest automotive manufacturer.
In the ‘50s, KIA Motors went full-on building bicycles, then venturing in to building trucks in the ‘60s. When the ‘70s began, it finally was able to manufacture automobiles. However, due to Korea’s new policies, which its military was greatly involved in, KIA Motors had to cut short its car manufacturing and instead concentrate on building light trucks. Car production resumed in the late ‘80s, in partnership with Ford-Mazda.
In the ‘90s, Kia hit rock-bottom due to the Asian Financial crisis that forced it to file for bankruptcy. Hyundai Motor Company came to its rescue and acquired 51% of its shares. This prompted years of success for both Korean car makers until today.
Here in the Philippines, KIA Motors began its operation in May 1994. Under the wing of the Columbian Autocar Corporation (CAC), KIA Motors Philippines quickly garnered appeal from the Filipinos with one of its best-selling models, the Kia Pride.
Today, CAC is headed by President Mrs. Elena Mari R. Domingo and currently has 32 dealerships and 10 sales outlets nationwide, offering a roster of quality motor vehicles like the Carens, Carnival, Optima, Picanto, Rio (4Door/5Door), Sorento, Soul, Sportage, and the K2700.