Tata Motors Limited (Tata Engineering and Locomotive Company) of India was founded just after World War II ended in 1945. The brainchild of Jehangir Ratanji Dadabhoy Tata, it went on to become one of India’s most successful manufacturer of commercial vehicles.
Tata ventured into passenger car manufacturing in 1991 with the help of Daimler-Benz. As a result of this joint-venture, its first passenger car the Tata Sierra debuted with great expectations in 1991. Then in 1998, Tata built its first fully-indigenous car the Tata Indica.
With its excellent management, marketing strategy, and PR, Tata soon acquired Daewoo for its bus manufacturing in 2004. Then in 2005, it acquired about 21% of the Spanish coach maker Hispano Carrocera’s shares, thus improving and expanding its bus and truck manufacturing to greater levels.
Perhaps its biggest
claim to fame is its acquisition of two of Britain’s most prominent automakers, Land Rover and Jaguar in 2007 and 2008 respectively; earning it the global recognition of being among one of the fastest rising auto manufacturers of the modern era.
Tata made its Philippine debut at the 10th Manila International Auto Show (MIAS). Under the management of Taj Autogroup, Tata’s initial line-up includes passenger cars like the Vista, Manza, Indigo, and the Indica. They also have an array of commercial vehicles like the Xenon and the Ace, with its more robust version, the Super Ace.
Tata Motors Philippines currently has dealerships and service outlets in Quezon Ave. QC, 2 dealerships in Rizal, Davao, Cagayan De Oro, and Cebu.