Kia has scored the highest in the 2016 J.D. Power Initial Quality Study (IQS) – a big achievement for the Korean carmaker, for it became the first non-premium brand to top the ranks in 27 years.
The brand bested 32 other automotive marques this year including German luxury carmaker Porsche, fellow Korean automaker Hyundai, and Japanese automotive giant Toyota.
J.D. Power assessed 100 vehicle owners per brand. Their goal was to study customer satisfaction based on problems encountered during the vehicle’s first 90 days of use. This is called “problems per 100 vehicles” or PP100. The result has shown that Kia exhibited 83 problems per 100 of its vehicles, with Porsche scoring 84, Hyundai at 92, and Toyota at 93.
Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, Chief Operating Officer and Executive Vice President of Kia Motors America.
His statement holds true as evidenced by the US market’s strong reception for the brand’s models such as the Sportage, Soul, Rio, Forte, and Sorento. In fact, the Sportage and the Soul were both recently-named as the best models in their segments, while the Rio, Forte, and Sorento claimed notable top 3 places in their respective classes.
In addition, Kia’s US sales have soared high for the last 4 years, breaching the 600,000 annual sales mark. It also did well in the previous IQS, with last year’s performance landing it in the number 2 spot.
As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker,” concluded Sprague.
Latest News
-
Will the New Mitsubishi ASX Make Its Way to the Philippines? / News
The newly updated Mitsubishi ASX has debuted in Europe, featuring enhanced technology and design.
-
The Mazda EZ-6 might be the spiritual successor of the Mazda 6 Sedan / News
Unveiled in China, the all-new Mazda EZ-6 is a rear-wheel drive sedan available as an EV or a plug-in hybrid vehicle.
-
Mitsubishi breaks the speed limit on sales records in FY2023! / News
Mitsubishi Motors Philippines Corporation reports record-breaking sales of 81,743 vehicles in FY2023
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Aug 25, 2023
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020