Setting up car dealerships in geographic hotspots is nothing new. Even today, with the exception of highly populated areas like Quezon City, the majority of car brands in the Philippines only have a single dealer to serve a specific locale.
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There’s no mistaking that today’s consumers live in a world where technology reigns supreme. The importance of online platforms and on-demand services are now more apparent than ever as Filipinos turn to the internet to complete a wide range of purchases.
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Far be it from me to write one of those “we have data that supports the need for our own product” kind of articles, but part and parcel of creating a relevant web product is analysing data and examining your company’s affect on the vertical you’re operating in. In the process you can eradicate any misconceptions about your product that may have been pre-conceived by blind over-confidence or simple human ego.
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