About Ford Philippines
Ford traces its roots to Dearborn, Michigan, and was founded by Henry Ford in 1903. They are the second largest automaker in the United States, and are fifth in the world. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences by utilizing moving assembly lines. Ford is known for their automobiles and trucks, so much so that the Ford F-150 enjoys the current honor of being the best-selling truck across the globe, while the Ford Focus garnered the world’s best-selling car in 2013. Their EcoBoost engines have won accolades for years, maximizing fuel efficiency without compromising power.
Ford’s history in the Philippines goes way back as far as 1913, with the local assembly of the Ford Model T. In 1967, Ford Philippines, Inc. (FPI) was established as a subsidiary of the Ford Motor Company and production operations were located at Sucat, Parañaque. 1984 saw FPI ceasing operations in the Philippines, and would return in 1997 as Ford Motor Company Philippines, Inc. (FMCPI).
Now called Ford Group Philippines Inc. (FGP), the blue oval brand is one of the Philippines’ most important automotive brands, achieving 23,571 units sold in 2018. The iconic American brand has a strong model line-up with several nameplates imported regionally from Thailand. The Ford Ranger, Ford EcoSport and Ford Everest have been their top three best selling models for several years. Their latest incarnations of the Mustang offer true American muscle to Filipinos, and their full-size Expedition SUVs are some of the biggest cars on the road today. Ford has 48 dealers across the country and is managed by its incumbent Managing Director, Bertrand Lessard. FGP has partnered with several of the Philippines largest dealer conglomerates including the AutoHub Group, the Laus Group, the ANC Group and Borromeo Group.