Hyundai Asia Resources Inc. (HARI) exclusively and officially imports Hyundai vehicles in the country since August 2001. The South Korean-made cars manage to raise the bar and is currently one of the most sought-after car brands in the local automotive industry. In 2017, Hyundai Philippines sold over 37,678 vehicles that account to 7.95% share in the market, grabbing the third rank in the local automotive market. As of now, the Korean marque holds more than 40 dealerships across the Philippines. Hyundai Philippines is managed by its President and CEO, Maria Fe Perez-Agudo from its corporate headquarters in Bonifacio Global City.
Proving its commitment to giving quality vehicles and great service to Filipinos, the Korean marque treasures numerous accolades on its deck. In 2017, the company received the Excellent Customer Achievement Award for passenger cars, as well as Service the Excellence Award for Best Service Cooperation on commercial vehicles. The Korean carmaker is also the recipient of MOBIS Asia-Pasic Best in Parts Performance in 2010.
Internationally, Hyundai was founded in 1946 by Chung Ju-Yung, who started out the company as an engineering construction firm and later on switched to manufacturing cars in 1967. Hyundai, in cooperation with Ford, introduced its first car named ‘Cortina’ in 1968. After that, the company realized the potential in the automotive industry and decided to develop its own vehicle, resulting in the production of Hyundai Pony that debuted in 1975. This creation marked the beginning of the success of the company, not only in South Korea but also around the globe.
Currently, Hyundai Philippines features 10 competitive vehicles ranging from hatchback to commercial vehicle. The Korean brand is known for its reliable and economic nameplates such as the Hyundai Eon, Hyundai Tucson, Hyundai Kona, and Hyundai Grand Starex, as well as its bringing the CRDi diesel engines into fame with the Hyundai Accent and Hyundai Santa Fe.