Mazda Philippines paid due appreciation to its top performing dealerships in an awarding ceremony hosted by Mazda CX-5 Brand Ambassador and Miss Universe Philippines 2017, Rachel Peters, at The Blue Leaf Filipinas on March 2, 2018. The formal event saw the presence of the representatives of Mazda Philippines (Bermaz Auto Philippines Inc.), Mazda dealership principals, Mazda Philippines partners and hundreds of representatives from Mazda dealerships nationwide.
Beginning this year, the annual dealer conference of the Japanese brand has turned into the most awaited awards gathering of its dealers in the Philippines. Among the numerous accolades given that night, the two most important were the highly anticipated Service Achievement Award that was received by Mazda North EDSA, and the much-coveted title Mazda Dealer of the Year (2017) which was awarded to Mazda Cebu. The latter also won the Mazda Top Dealer Sales Achievement Award.
Daniel Scott and Christopher Franks, the founders of the country’s digital automotive marketplace AutoDeal.com.ph, also joined Mazda Philippines in recognizing the top performers across its dealership network. Because of the key performance metrics that were available through AutoDeal’s integrated lead management platform, it was able show the dealer and agent that generated the best results in terms of sales conversion and inquiry response time.
The AutoDeal Dealer of the Year Award went to Mazda Dagupan, and its representatives Noel Eugenio and Anthony Mendoza received the recognition. Regina De Ramos from Mazda Cavite bagged the AutoDeal Agent of the Year Award.
“We feel very privileged to have been asked to participate in this momentous event, and to award Mazda’s outstanding achievers in terms of digital sales. We’re honored that our vision of providing high quality online customer service is shared by major brand partners like Mazda Philippines."
In his opening remarks, Steven Tan, President and CEO of Mazda Philippines, emphasized the importance of five key values: Respect, Motivate, Lift, Teach and One Team. Wise words from the leader of a brand that delivered record performance in 2017 with 5,247 units sold and indicated 28.29% growth. The increase in the sales volume made it one of the top 10 car companies in the Philippines last year.