Maserati Philippines

Italy is home to some of the world’s most prestigious automotive marques. One of which is Maserati. For the past century since it was founded by the Maserati brothers Alfieri II, Carlo, Bindo, Mario, Ettore, and Ernesto in 1914, Maserati is without a doubt, one of Italy’s milestones, especially in the fast-paced world of auto racing.

At that time, Alfieri II, Bindo, and Ernesto were already involved in motorsports. Starting out as privateer start-ups, they built racecars for the then very competitive Diatto. When Diatto halted producing racecars in 1926, the longing for expressing that automotive passion got the better of them, leading to the creation of the first ever Maserati car, the Tipo 26 (Type 26). Not long after, the Maserati marque was successfully officialised.

Maserati’s logo was inspired by the Trident of Neptune, which symbolized strength and vigor. Those characteristic were deeply embedded into the company’s heart, that when Alfieri II died in 1932, the surviving Maserati brothers kept the company going, building awesome cars and winning as many races as they can.

Through the years, it went under different ownership. In 1937, the Maserati brothers sold the company to Adolfo Orsi - an established Italian industrialist. Orsi took the brand, and in return have preserved its legacy, including the complete responsibility of the Maserati brothers to handle it still. However, it had to retire from racing in 1957 due to the Guidizzolo tragedy. Their focus shifted to building road cars, and it was still a success, as Citroen took ownership of it in 1968.

In 1975, fellow Italian automaker De Tomaso became its new owner, continuing its success, all the way until the early ‘90s when Fiat took command. Things slowly improved unprecedentedly for the Italian car maker as it saw entry into the modern day era of luxury supercars by the mid to late ‘90s. Today, Maserati is owned by Fiat.

Maserati officially arrived in the Philippines in the first quarter of 2012 under the command of the Autostrada Motore Inc. Located at the corner of 32nd and 4th Crescent Park, West Bonifacio Global City Taguig, Autostrada Motore Inc. houses some of Maserati’s latest models like the Gran Turismo, Ghibili, and Quattroporte.

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