About Chevrolet Philippines

Chevrolet is exclusively imported and distributed in the Philippines by HARIPHIL Asia Resources, Inc. As of July 2024, Chevrolet Philippines has 12 dealerships scattered around the country.

HARIPHIL Asia Resources became the official distributor of the golden bowtie brand in July 2024 joining the fold with CEO Maria Fe-Perez Agudo behind the helm. Currently, Chevrolet Philippines focuses on creating a unique brand culture by establishing a relentless customer-oriented dealer network in the country.

Internationally, Chevrolet is the brainchild of ousted General Motors President William C. Durant and Swiss-born race car driver Louis Chevrolet. The company was founded in 1911, and derived from Durant and Louis' expertise in automobiles and racing. Its first model, the Chevrolet Series C Classic Six, was the star of the show back then. Soon, a number of Chevrolet-made automobiles followed it to success.

Models like the H Series and the L Series made waves for around seven years. However, William and Louis had different philosophies, which resulted in their eventual disbandment in 1918. Louis sold his share of the brand to Durant and having established enough reps and funds, Durant had the capabilities to repurchase a considerable percentage of GM’s brand and soon re-assumed himself as GM’s President. In 1919, the Chevrolet brand merged with GM as a separate automaker, retaining the Chevrolet trademark in the process.

Fast forward to the present, the Chevrolet brand is known for its wide selection of vehicles, ranging from performance models like the Camaro and Corvette to rugged SUVs like the Tahoe and Suburban. Chevrolet is also renowned for producing powerful crate engines for custom builds, with the LS engine being particularly popular, giving rise to the term "LS-swapping."

Currently, Chevrolet Philippines offers seven models in the local market. The lineup includes the Trax, Tracker, Tahoe, Suburban, Trailblazer, Camaro, and Corvette.