Chevrolet is exclusively imported and distributed in the Philippines by The Covenant Car Company Inc. (TCCCI), as appointed by General Motors Southeast Asia Operations. As of January 2019, Chevrolet Philippines has 29 dealerships scattered around the country. The brand received a consecutive two-year recognition for being having top-quality Vehicles After Sales Services in the country in 2011 and 2012 – according to an annual survey by J.D. Power Asia Pacific. Adapting to traditions from the United States, Chevrolet Philippines continues to make its presence felt by hosting its annual Chevrolet Motorama annually. The event is a celebration of anything and everything Chevrolet has in store across various malls nationwide.
TCCCI was incorporated in July 2009. It then assumed full business operations for Chevrolet on October 1, 2009. Currently, Chevrolet Philippines focuses on creating a unique brand culture by establishing a relentless customer-oriented dealer network in the country. And, in efforts to invest in the growth of its employees, the Chevrolet Academy was established. The academy trains Chevrolet stewards, helping them execute brand experience to customers better.
Internationally, Chevrolet is the brainchild of ousted General Motors President William C. Durant and Swiss-born race car driver Louis Chevrolet. The company was founded in 1911, derived from Durant and Louis' expertise in automobiles and racing. Its first model, the Chevrolet Series C Classic Six, was the star of the show back then. Soon, a number of Chevrolet-made automobiles followed it to success. Models like the H Series and the L Series made waves for around seven years. However, William and Louis had different philosophies, which resulted in their eventual disbandment in 1918. Louis sold his share of the brand to Durant, and having established enough reps and funds, Durant had the capabilities to repurchase a considerable percentage of GM’s brand, and soon reassumed himself as GM’s President. In 1919, the Chevrolet brand merged with GM as a separate automaker, retaining the Chevrolet trademark in the process.
Currently, Chevrolet Philippines offers 10 models in the local market. The lineup includes the Spark, Sail, Cruze, Trax, Trailblazer, Colorado, among others.