Looking to further enhance its online presence across the country, Suzuki Philippines, Inc., (SPI) partners up with AutoDeal.com.ph, the leading automotive marketplace in the country, in order to reach more consumers who are researching and looking to buy a car online.
Suzuki increases its digital footprint
Known for its affordable but robust quality, the Japanese brand is responsible for nameplates such as the Suzuki Celerio, Dzire, Swift, Ertiga, and Jimny. Alongside their mainstays, the brand has also introduced new additions to the lineup which further broaden the choice range that consumers have when shopping for a car. These new nameplates include the Suzuki S-Presso, and the XL7, which were launched just this year in 2020.
All 79 of Suzuki’s dealerships will be joining the AutoDeal platform spanning all major regions of the Philippines, enabling more consumers to interact with the Suzuki brand online.
Enhancing online customer experience
With the increasing need to establish better online customer experience in the Philippines, the teams at Suzuki and AutoDeal have partnered up to bring simplified and convenient car buying services to Suzuki car shoppers. Such features include AutoDeal’s ‘Buy Online feature’, which allows prospective buyers to reserve their vehicle by making a small reservation payment through AutoDeal to their dealer of choice. This is on top of the core features that help clients connect to dealers and trusted Suzuki sales agents.
With more and more leads occurring through online methods, the necessity for online digital capability has become undeniably important, thus AutoDeal will provide Suzuki with the technology infrastructure to track lead progress, dealer performance and provide insights into the customer journey, enabling Suzuki to continuously enhance their online customer experience.
A new digital way of life
Utilizing its strong in-country brand presence along with its excellent product line up, it’s in a good position to combat the declining dealer foot traffic, as they look to leverage digital platforms to enable online transactions, which will compliment their car delivery service, creating a contactless purchase environment.
Suzuki vehicles have been very popular with AutoDeal car shoppers over the years, and we are incredibly excited with this new partnership with Suzuki Philippines, as we will be able to provide further online accessibility to Suzuki dealers across the country, enhancing the ease at which customers will be able to communicate and purchase with Suzuki
Suzuki will be fielding its entire lineup to the AutoDeal website, allowing for consumers to buy online, view the latest promos, and see news and reviews of the brand’s current models, and future endeavors. Social distancing has become the norm for many, leading to a need for more online innovation and infrastructure to be activated and utilized in order to adapt and remain in the minds of consumers.