Reports have come in that the Volkswagen Group now has plans to sell its Bugatti brand to a Croatian automaker called Rimac Automobili. The details about the sale are still sparse especially when it comes to monetary value, however, there seems to be more at play. The move to sell the French luxury performance brand seems to allude to Volkswagen wanting to trade the company in an effort to gain more technology for its future lineup of electric vehicles (EVs). It seems as though the German powerhouse wants to use this opportunity with Rimac to utilize their technology in order to gain an upper hand in the budding performance car EV market.
For a bit of context, Rimac Automobili is a Croatian company that is also a hypercar builder, however, where they specialize in is in the sale and development of performance EVs such as its Concept One vehicle. This also isn’t the first time the Volkswagen Group has worked with the Croatian company as they have teamed up before to work on the Porsche Macan. It is important to remember that Volkswagen currently owns Porsche and that Porsche also has a stake in Rimac.
While not confirmed it seems as though Volkswagen wants to trade Bugatti over to Rimac in favor of Porsche getting a bigger stake in the Croatian company. Through this trade, the German auto group could get better access to better EV technology for its future Porsche vehicles. While it's sad to see the French luxury performance brand change hands, it could lead to an EV hypercar revolution that could lead to better technologies being passed down to regular cars. However, as the deal has not yet been solidified all we can do now is wait till for the official details to be released and hope to see an all-electric Bugatti be released in the future.