The Great Wall of China – Historic, iconic, and undoubtedly one of the most well-loved tourist spots all over the world. No wonder, it has inspired Chinese automaker Great Wall to the point of literally naming itself exactly like the monumental structure. Formally known as the Great Wall Motors Company Limited, it was established in 1984, and started out as China’s largest private and commercial truck manufacturer, specializing in light to heavy-duty trucks, passenger pickups, vans, and SUV. More than two decade’s worth of efforts made them China’s biggest producer and importer of trucks and SUVs for private and public use. In 2010, Great Wall started to venture in to automobile manufacturing, where it immediately saw its potential for success.
Globalization opportunities soon knocked on its doors in 2006. Expanding its manufacturing and distribution, starting out in Europe where it manufactured small vans. Eventually, it created presence in other markets like Vietnam, Ukraine, Senegal, Russia, Nigeria, Iran, Indonesia, Ethiopia, Egypt, Ecuador, Bulgaria, Thailand, and the Philippines where it debuted in 2009.
It is currently offering the Voleex compact cars, Haval crossover, and the Wingle pickup truck for the Philippine market.