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Ford, Mahindra team up to explore business strategies

Car manufacturers continues to seek better opportunities in the Indian market.

Autodeal on Sep 20, 2017

Ford Motor Company and Mahindra Group has agreed in mutual terms to explore new strategies in India. The collaboration will focus more on the development of mobility, electrification, and product development in the South Asian region.

Related: Ford Ranger Raptor arriving in Asia Pacific region next year

With Ford's global reputation and Mahindra's large-scale presence in the Greater India, the 2 companies vowed to share their expertise in areas of potential cooperation, including connected vehicle projects, sourcing and commercial efficiencies, distribution, and helping one another to improve respective market reach.

“Ford is committed to India and this alliance can help us deliver the best vehicles and services to customers while profitably growing in the world’s fifth largest vehicle market.”

Jim Farley
Ford executive vice president and president of Global Markets

Farley further added that the cooperation of both companies will allow the 2 brands achieve their strategic priorities like affordable battery for electric vehicles. Of note, teams from both companies are bound to work together for 3 years, as further strategic cooperation will be decided by the end of the said period.

Related: Ford, China’s Zotye Auto plans to develop new electric cars

It was in 1995 when Ford first entered India, and has now became one of the largest vehicle exporters in the said country. Ford in India is also the 2nd-largest employee base of the American automaker, with more than 14,000 workers.