Ford EcoSport at the Driving Skills for Life Campaign

Ford Philippines kicked off the brand's award-winning, globally-recognized program Driving Skills for Life (DSFL) yesterday at the Mega Tent in Libis, Quezon City. 

Supported by the United Nations, the program aims to educate drivers about smart and safe driving to minimize accidents, as well as to promote fuel-efficient driving. It's such a great timing though, as the Anti-Distracted Driving Act was also fully implemented yesterday.

"We are proud to be celebrating the 10th DSFL in the Philippines, and to continue helping raise awareness about driver and road safety, as well as the dangers of distracted driving."

Ford plans to train 1,500 drivers in the DSFL program this year, focusing on public utility vehicle (PUV) drivers. It intends to recognize the role of bus, jeepney, school service, and taxi drivers in ensuring that roads and passenger journeys are safe.

Aside from PUV drivers, Ford also conducted training sessions with Uber drivers through its partnership with Uber Systems Inc. Around 200 Uber drivers are subjected to the program, which are from the greater Manila area. Uber general manager Laurence Cua approves this saying, "this complements our own efforts to promote road safety with the use of technology." 

In addition, the program will also expand its area coverage nationwide to instill discipline and road courtesy to more drivers. Ford plans to cover other cities and provinces, such as Rizal, Pampanga, Baguio, Batangas, Laguna, Cebu, and Davao.

Since 2008, more than 20,000 Filipinos have taken part of the locally-customized DSFL campaign. Even Ford employees are included in the program, as well as licensed student drivers, customers, customer fleet accounts, and automotive enthusiasts. 

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