IPC reaches out to their customers with the Isuzu Fair and Truck Fest

Customer involvement plays a key goal in increasing a car company's sales and relationship to its patrons and potential buyers. Isuzu Philippines Corporation (IPC) is doing just that this year.

IPC rewards its customers with fun and exciting activities with their “Isuzu Fair”, a nationwide 4-month long celebration which have its final leg on October 10, 2015.

If you're guessing why they call it a fair, well you guessed it right. Just like a school fair, exciting activities await visitors which comprises of contests, games, mini car show, etc. The event will be held at Isuzu dealerships nationwide and is open to Isuzu vehicle owners and the general public with free admission.

Pimp my Isuzu

If you own an Isuzu vehicle with heavy customization done to it, then this contest is perfect for you. They will be judging your vehicle based on the overall concept and exterior/interior details, which could win you a trophy and premium Isuzu items.

Search for the Oldest Isuzu

Old school is cool! This contest is open to Isuzu vehicles that are at least 10 years old and in perfect running condition. The vehicle will be judged based on its year model and overall condition. A trophy and premium Isuzu items awaits the winner.

Aside from the activities mentioned above, Isuzu Fair will also have group activities in which teamwork and coordination will be tested. The groups should have 6 members, with all members at least 25 years of age. Games that will be played are Load-up My Crosswind, Isuzu treasure Hunt, Groufie Contest, and Quickest Tire Change.

Scores accumulated from all 4 games will be used to determine the winner. Winning group will bag home cash prizes and premium Isuzu merchandise.

Isuzu Fair Schedule:

Iloilo | August 22, 2015
Bacolod | August 29, 2015
Gensan | September 5, 2015
Davao | September 12, 2015
Alabang | September 26, 2015
Pangasinan | October 3, 2015
Cagayan de Oro | October 10, 2015

Meanwhile, IPC will also host the Isuzu Truck Fest that’s now on its 2nd year. This event showcases Isuzu's line-up of trucks which targets businesses who utilizes trucks for its intended purposes. IPC is clearly expanding its reach to its patrons and potential customers in the provinces, unlike last year where they held the truck fest in Manila and Pampanga only.

Provincial Truck Fest Schedule: