The Isuzu D-Max is undeniably one of the most admired pickup trucks by Filipinos, given its strong points as to reliability. Now on its third-generation, the Japanese automotive brand’s latest pickup is currently being built in Thailand. It has been almost a year already since the all-new D-Max was launched, and up until now, it hasn't reached the Philippine shores. After properly addressing the ongoing demand of this pickup in its home market, Isuzu has then begun exporting the all-new D-Max to foreign markets this month. That said, does this mean the renowned pickup is nearing our country?
Isuzu is aiming towards Australia before going sequentially towards other countries across the world. It was also mentioned by the automaker that after Australia, the brand shall then proceed exporting the all-new D-Max to Europe. This strategic plan of prioritizing Australia for the pickup’s exportation was probably because of the country’s standardized right-hand-drive setup, which happens to be the same with Thailand.
Considering the circumstances, the all-new Isuzu D-Max might enter the Philippine market later than expected. Quite a surprising turn of events, as many local fans expected to get this pickup at an early point in time given the Philippines’ close proximity to its home country - Thailand. Then again, we may never cover any assumptions as to when this all-new model will officially step into our borders.
In Thailand, the all-new Isuzu D-Max garnered numerous titles, including the 2019 Most Popular Pick-up Truck, Best Fuel Saving Pick-up Truck, and Best Life Style Pick-up Truck. Truly, this does render good results for the brand, plus, these esteemed recognitions reflect a good image towards consumers. This actually feeds us with such excitement, yet, we are still quite curious as to when our market will have a taste of this pickup. If there’s one thing we know, it’s that we’re quite certain that this all-new product from Isuzu will be worth the wait.