Peugeot Philippines’ dealerships will speak a new design language

Peugeot Philippines is making significant efforts to enhance its brand presence nationwide, as demonstrated by the recent unveiling of three revamped dealer facilities—Peugeot Bulacan 1, Peugeot Manila Bay, and Peugeot Pasig. These redesigned showrooms align with Peugeot's new global design and feature the updated Peugeot logo, which now showcases a minimalist and elegant lion's head design, embodying the brand's shift towards a more upscale image.

The new showroom design is characterized by a modern and inviting façade, prominently displaying the updated Peugeot logo, brand name in a fresh font, and dealership locator against a vibrant blue backdrop. Inside, the showrooms exude a minimalist aesthetic, with a clean white theme that allows the showcased cars to take center stage, creating a comfortable and visually appealing space for customers.

Maricar Parco, the brand head of Peugeot Philippines, emphasizes the importance of reflecting their new brand identity through each dealership across the country. The aim is to establish a strong connection between the brand's rich heritage and its vision for the future, ensuring that the allure promised by Peugeot resonates with customers from the moment they step into the showroom to their vehicle purchase and future service visits.

Peugeot Philippines is committed to expanding its network, with plans to open more showrooms and service centers in strategic locations, including BGC, Iloilo, and Cagayan de Oro. By the end of the year, they anticipate having a total of 14 locations, solidifying their presence in the market.

In addition to enhancing the physical showrooms, Peugeot is also taking steps to improve service reliability and parts availability in its service centers. To achieve this, they have partnered with Eurorepar Car Service as a supplier for maintenance parts. Eurorepar's reputation for reliability and a wide range of replacement parts offers out-of-warranty Peugeot owners a cost-effective option for their vehicle maintenance needs while maintaining the quality and service associated with authorized service centers.

To ensure customers' peace of mind, Peugeot Philippines offers an Emergency Roadside Assistance (ERA) program supported by Ibero Asistencia. This program provides a comprehensive range of services, including vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting. New Peugeot vehicles come with one year of free ERA coverage, enhancing the overall ownership experience.

Looking ahead, Peugeot Philippines remains dedicated to meeting its customers' mobility requirements and exceeding their expectations in 2023 and beyond.