It’s no secret that the most expensive cars in the market today sound like exquisite items in a fancy restaurant’s menu. I’m talking about Ferrari, Lamborghini, Maserati, and Fettuccini. Well, except the last one. But do you have any idea how much these companies make every time they are able to sell a car? If you’re thinking “a lot,” you might want to continue reading below.
In a report published by Boerse-Expert, Ferdinand Dudenhöffe, an Economics professor from Duisburg, Germany, recently conducted a study about the profitability of famous luxury carmakers during the H1 of 2018. The results? Ferrari made the most during the period, while Jaguar/Land Rover netted the least profit. Aside from that, there were certain carmakers that lost money with every car they sold.
Take a look at the table below, complete with the conversion to Philippine Peso based on the current exchange rates:
As you can see, Ferrari was the most profitable brand in the automobile industry in the H1 of 2018. The Italian supercar maker netted around €69,000 (P4,258,618) per vehicle sold, which can be attributed to businesses connect to its Formula 1 team. Porsche came in next with roughly €17,000 (P1,049,224) net profit per car.
With that number above from Porsche, the Stuttgart-based automaker was almost twice as profitable as Mercedes-Benz, Audi, and BMW. Each German brand netted around €9,000 (P555,471) per vehicle sold during the same period. Maserati, Ferrari’s sister company, netted €5,000 (P308,596) per car, while British brand Jaguar/Land Rover ends the list with €800 (P49,375) per sale.
Interestingly, Tesla and Bentley were losing money for each vehicle they delivered. Tesla lost €11,000 (P678,910) per electric vehicle, while Bentley got the most deficit per car with €17,000 (P1,049,224) loss. A company spokesperson said that this was due to the brand’s investment towards electrification. Rolls-Royce and Lamborghini kept their ledgers closed as they didn’t participate in the said survey.
Interestingly, the results of the study show that profitability and production numbers don’t always correlate. There are a lot of things to factor in, and it looks like Ferrari and Porsche are the ones winning so far.
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