Kia has recently met great success in the United States thanks to the launch of several vehicles such as the Telluride, the K5 sedan, the Kia Seltos, as well as the Kia Sorento. While these new models may seem like a lot already, the South Korean automaker isn't stopping there. As its CEO, Ho Sung Song has pointed out, these new models are only one small part of a much bigger plan dubbed “Plan S.”
Kia will be officially rolling out its Plan Shift (Plan S) earlier next year. The new initiative seeks to make the brand more dynamic, stylish, and inventive with a stronger emphasis on electric vehicles. Kia has stated that it will launch a lineup of at least 11 electric vehicles (EV) by the year 2025. While it may seem like a tall order, the Korean manufacturer does come backed by a $25 billion investment.
When it comes to its future EV lineup, Kia states that it will ride on a moderately-priced Electric-Global Modular Platform that it will share with its sister company Hyundai. With its affordable underpinnings, the South Korean brand expects its EVs to generate at least 20% of its worldwide sales by 2025, and even more so by 2029.
Included under the “Plan S” rebranding initiative is a new logo. The new design was originally previewed back in 2019 with Kia’s imagine concept car. The brand has already officially confirmed that the new logo will be coming on its newer models that are set to enter production next year.
In terms of design, the new Kia logo has taken the traditional wordmark and has given it an italicized and more modern look. All three letters in the brand’s name now connect with one another and the circular shape has been dropped in favor of the new design. This marks a big step for the South Korean automaker as the circular surround has been synonymous with the brand since it began.
Latest News
-
The 7th-gen Ford Mustang: What to expect? / News
The 7th-gen Mustang has arrived in the Philippines, take a look at the changes Ford has brought to its iconic pony car.
-
No E-Way! E-Bikes and E-Trikes banned on major roads in Metro Manila / News
The MMDA is now enforcing a new ban on e-bikes and e-trikes on several roads in Metro Manila to help improve traffic flow and improve road safety.
-
New Alfa Romeo Junior is ready to charge up the EV scene in Europe / News
The Alfa Romeo Junior has been unveiled, marking the Italian automaker's entry into the all-electric vehicle segment.
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Aug 25, 2023
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020