Nissan-Renault-Mitsubishi sold 10 million units in 2018

A global achievement of 10.76-million sales has been recorded by the Renault-Nissan-Mitsubishi alliance. Selling 10,756,875 units, Renault, Nissan, and Mitsubishi seemed to have found the perfect way to leave 2018. The trio was able to maintain their sales domination in the passenger and light commercial segments.

The 2018 milestone was a 1.4% year-over-year increase in sales, as demands for vehicles from the three brands continues to rise. Vehicles like the Nissan X-Trail, Sylphy, Mitsubishi Xpander, Eclipse Cross, as well as foreign-market models like the Clio, Captur, and Sandero have been generating impressive sales for their respective companies.

Apart from the aforementioned models, sales of vehicles built on the Common Module Family (CMF) architecture rose, too. In case you don’t know, the CMF architecture is a key pillar of the Alliance 2022 mid-term plan. This resulted to an increase in the production of the Nissan Frontier/Navara, which shares the same platform as with the Renault Alaskan and Mercedes X-Class.

Furthermore, the companies saw great potential on models like the Nissan Terra and Mitsubishi Strada (Triton in some markets), as sales were said to improve over the course of 12 months. This is parallel to the Alliance’s strategy in maximizing synergies through cross-development and cross-manufacturing, which are believed to boost each brand’s market presence, especially in the light commercial vehicle segment. 

If broken down, Nissan Motor Co., Ltd. sold 5,653,683 units, which is unfortunately down by 2.8% compared to 2017. Mitsubishi, on the other hand, sold 1,218,897 units worldwide, 18.3% up compared to the previous year. 

The Alliance has forecasted that annual synergies could exceed to €10 billion (P594.6-billion) by the end of 2022. The member companies also plan to target a production of nine million units based on four common platforms. This also includes the extension of common powertrain usage to 75% of total sales. A bigger vision under this mid-term plan is the launch of 12 new zero-emission electric vehicles and 40 units with different levels of autonomy. 

In terms of position in the global market, the Alliance saw high business performance in China and U.S. with 1.9-million and 1.6-million total sales, respectively. Nissan leads the alliance with its 1,563,986 sales in China. 

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