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Nissan unveils its plan for the future with its Ambition 2030 vision

The automaker wants to empower mobility and beyond with its future lineup of EVs

Autodeal on Nov 30, 2021

Nissan Motor Co., Ltd has recently announced its Nissan Ambition 2030 plan, the company’s long-term vision for empowering mobility and beyond. The plan responds to the critical environmental, societal, and customer needs as Nissan aims to be a more sustainable company towards a cleaner, safer, and more inclusive world.

The 2030 Plan

With its new plans announced, Nissan aims to double down on its electric vehicle (EV) technology by bringing out new and exciting models in the coming years. The automaker also plans to speed up this process by making electrification with a 2 trillion investment over the next five years. In this manner, it will be able to accelerate the electrification of its vehicle lineup and further advance its current technologies.

Nissan plans to introduce 23 new electrified vehicles and 15 EVs within the next few years until 2030. While the current EVs that Nissan has are the LEAF and Ariya, the rest of its model lineup is slowly getting there thanks to its e-Power hybrid technology that makes it easier for customers to get used to driving an electric vehicle.

We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world.

Ashwani Gupta
Nissan COO

Aside from launching newly electrified and fully electric vehicles, Nissan is also investing in its battery technology by introducing solid-state batteries into its vehicles. The automaker already has a pilot plant in place to make these batteries which should be operational by 2024. With the new solid-state batteries, Nissan hopes to reduce the charging time of its vehicles down to one-third which will, in turn, make EVs more accessible and more efficient.

Nissan also hopes that by 2028 it can make these new generation battery packs even more affordable from a cost of $75 per kWh down to $65 per kWh to achieve cost parity between its EV lineup and gasoline vehicles in the future.