Toyota Camry Philippines

The Toyota Camry has a stellar reputation around the world, but not so much in the model’s home country. A report from Nikkei Asia states that the nameplate is getting cut from the Japanese lineup in order for the brand to focus its efforts on selling the model elsewhere. 

Toyota’s decision to discontinue Japanese Camry sales will mark 43 years since the model’s introduction in the world. Japanese sales of the Camry make up one percent of the total global sales. Moving forward, all Japanese dealerships will stop selling the model, and Toyota will stop producing it for its domestic market, however, exports will continue. Toyota has stopped taking orders for the Camry, with the total domestic production stoppage to happen by the end of this year. 

Foreign markets seem to love the Camry, with the nameplate being a fixture in the Toyota lineups of over 100 countries. More than 21 million units were purchased by the end of 2022, according to data from Toyota and MarkLines, as reported by Nikkei Asia

Globally, the Camry sold about 600,000 units in 2022. Only 6,000 sales were made in Japan, marking only one percent of the total number of Camrys moved during that period. 

With the discontinuation of sales in its home country, Toyota will now be able to tailor its midsize executive sedan for international markets, the Philippines included. While it is a common car in the United States and in other territories, the model is an aspirational and even executive-class sedan in a number of nations. The model will continue to be a part of the Toyota lineup here in the Philippines, and it will continue its reign as one of the go-to models for customers looking for a safe and reliable midsize sedan.

Toyota Camry Philippines

The Camry is also one of the only midsize options still available in the market. Honda Philippines discontinued the sale of its Accord. Nissan Philippines has also stopped selling a midsize-executive sedan in its lineup due to the lack of volume against the Camry. Hyundai and Kia have also axed their midsize sedans, instead choosing to focus on crossovers and vans. 

Currently, however, sedans seem to be declining in popularity in favor of crossovers. As reported by Nikkei Asia, the Camry was the best-selling model in the U.S. from 2001 to 2015, marking 15 years of the model’s dominance. It was only recently overtaken, in 2017, by the Toyota RAV4, marking a shift in consumer preferences skewed towards the crossover/SUV body style. 

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