It seems that Toyota has been hitting all the right notes when it comes to their approach to win back the hearts and minds of enthusiasts around the world. They brought back the Toyota Supra earlier this year, and showed the world that they meant business when they had the Supra rip up Goodwood. Production is right around the corner, and it’s on to the next big project for the Japanese manufacturer.
According to Road & Track, one of their editors got a chance to ask Masayuki Kai, Assistant Chief Engineer on the Supra project, about the next big thing for Toyota, and he confidently said that they wanted to have the Celica and MR2 back in modern form.
The biggest was Supra. Supra was number one, the biggest demand from the market. Now that we've brought Supra back, what will come next depends on the market needs.
There was also the issue that the market leaned towards more conventional vehicles. Sports cars have always been a niche segment, being expensive to develop and design. Parts are rarely shared across other models, and specific components make each vehicle a logistical and production challenge. He cited that the suspension parts used in a Supra will not work with any other Toyota, so you’re stocking up for one specific model.
Kai also hinted that either an all-wheel drive compact performance coupe or a mid-engine MR2 can definitely make a comeback, as they would complement the rear-wheel drive Toyota 86 and Supra. The cooperation between BMW and Toyota to roll out a platform for the Supra and the Z4 was an essential move, as shared resources and development costs helped make the Supra a reality for Toyota.
He also said that Mazda, with its MX-5, has always been in development for 30 years. Mazda has always been improving and learning from that product, never starting from a completely clean slate, and banking on the experience on sports car production for many decades. For Toyota, it was 16 years since the last Supra, and that’s quite a long time, as engineers change priorities and designs need to be created from scratch.
I believe there are a lot of things we need to learn from Mazda. They never stopped developing the MX-5. They continuously developed that car. If you don't do this—like Toyota, stopping the Supra for 16 years—it's extremely difficult to bring it back.
Source: RoadandTrack.com
Latest News
-
Wey G9 Hi4 plug-in hybrid MPV debuts in Thailand / News
Wey launches the G9 Hi4 plug-in hybrid MPV in Thailand for around P4.3 million
-
Chery leads PHEV sales among CAMPI members for 2025 / News
The Tiggo rEV’s strong sales helped Chery lead the plug-in hybrid market from January to October 2025.
-
Geely Coolray proves it’s ready for rain or shine / News
Geely Coolray’s safety and tech features make it a reliable and confident drive during the rainy season.
Popular Articles
-
Electric Vehicles in the Philippines for under P1 million
Jerome Tresvalles · Aug 19, 2025
-
Top 3 Cars For Every Lifestyle—What Cars Are Right For You? | Behind a Desk
Caco Tirona · Apr 24, 2024
-
5 Tips to Maximize Fuel Efficiency
Jerome Tresvalles · Sep 09, 2024
-
Five driving habits that are draining your fuel tank
Jerome Tresvalles · Jun 24, 2025
-
Can engine braking harm your engine?
Jerome Tresvalles · Sep 11, 2025
-
Do electric cars even need maintenance?
Jerome Tresvalles · Oct 23, 2024
-
Best vehicles for an active outdoor lifestyle
Shaynah Miranda · Jul 25, 2024
-
How to drive different types of vehicle transmissions
May 23, 2024
-
5 easy ways to keep your car interior clean
Allysa Mae Zulueta · Nov 15, 2021
-
How to survive Metro Manila traffic
Earl Lee · Aug 16, 2022