Although the automotive industry is still generally male-oriented, the fact is, the number of female car buyers is growing world wide. In our case at AutoDeal.com.ph, around 1/3 of our monthly visitors are now women – women who have a different set of needs and wants from men.
I'm no expert in this field, but this obviously affects their decision-making process when shopping for a new vehicle. Factors such as horsepower and performance may not appeal as much to most women, as compared to cargo space, child-friendliness, and especially color. That's why a group of international female motoring journalists decided to put up their own awards-giving body to recognize particular models that best suit their taste.
This is the Women's World Car of the Year.
Here, a panel of 23 judges vote for the best cars in several categories according to criteria such as design, style, comfort, and drive quality. They even consider things such as vehicle's 'wow' factor and sex appeal, which are apparently important to female car buyers.
These are their top picks for 2014.
Women's World Family Car of the Year | Audi A3
Women's World Sports Car of the Year | Audi S3
Women's World Economy Car of the Year | Honda Jazz
Women's World Luxury Car of the Year | Mercedes-Benz S-Class
Women's World Green Car of the Year | Tesla Model S
Women's World SUV of the Year | Range Rover Sport
Women's World Dream Car of the Year | Jaguar F-Type Coupe
Women's World Car of the Year (Overall Winner) | Mercedes-Benz S-Class