Bosch Automotive Aftermarket starts 2024 with a new name

The Bosch name has been in the automotive industry for a very long time, starting in 1897 with the company’s founder and namesake, Robert Bosch, installing magneto ignition devices into automobiles and later becoming a supplier of ignition systems. Since then, the German company has applied its expertise to producing other replacement parts for cars and has grown into one of the largest names in the automotive aftermarket business. 

Here in the Philippines as well as in other parts of the world, Bosch’s automotive aftermarket business goes by the name of Bosch Automotive Aftermarket. Bosch provides an extensive array of mobility aftermarket products in the Philippines, including batteries, bulbs, diesel engine parts, gasoline engine parts, fuses,  filters, wiring components, fuel supply systems, horns, sensors, spark plugs, and wiper blades. 

The most recognizable products from Bosch when you’re on the road, would be the large silver and black horns called the Europa. You’ll be able to spot these iconic horns on the most tame cars all the way to the most modified ones. For 2024 and onwards, however, Bosch Automotive Aftermarket will be renamed into “Bosch Mobility Aftermarket.” 

According to the company, this move is them taking proactive steps to shape the future of mobility and considering the shifting needs of customers. This means that now, Bosch’s direction will consider the whole concept of mobility and not just one aspect of it. Meanwhile, the "Mobility Aftermarket" part of the new name underscores the comprehensive understanding of mobility and the exploration of opportunities arising from these changing needs with partners and customers.

Lastly, Bosch says that serving as the preferred partner for vehicle maintenance and repairs, while offering compelling and eco-friendly solutions, forms the cornerstone of its business. This then positions Bosch at the forefront, guiding the industry into the emerging era of the "Mobility Aftermarket."