The Mazda Vision Coupe snatched the highly coveted Concept Car of the Year award at the 11th Car Design Night in Geneva, Switzerland. While other brands compete for an extravagant vehicle design, the Mazda Vision Coupe changed its lane, and went for something minimal yet elegant.
With its metallic design and sexy curves that accentuate its sophisticated appeal, the four-door coupe stole the spotlight, garnering most votes from a panel of 18 judges. This gorgeous car outshined the Honda Urban EV, which came in second, and the Kia Proceed Concept, which took the third place.
This is actually the Japanese brand’s second time to gain a prestigious award this year. The Vision Coupe has already stunned the people in Paris at the 2018 Festival Automobile International, in which the head-turner vehicle was labeled as “Most Beautiful Car of the Year”.
Moving forward, the Japanese brand said that the Vision Coupe is a design vision model for the next generation of Mazda cars, representing the next phase of KODO – Soul of Motion design.
“Following on from Paris last month, we are delighted once again to have Vision Coupe recognized with a global design award. And it’s truly an honor to have this model, which aims to express the essence of Japanese aesthetics, applauded by some of the world’s top car designers. The essence of this design concept will be evident in the next generation of Mazda cars, the first of which is due for launch in 2019.”
Thomas Sedran gives a little background on the projects and goals laid out for both companies.
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