AutoDeal.com.ph, the Philippines leading online automotive marketplace experienced a 355% increase in daily sales made across the platform on December 29, 2017. Evidently, car shoppers completed purchases ahead of the increased vehicle excise tax brought about by the Philippine government's Tax Reform for Acceleration and Inclusion (TRAIN) program.
17% of sales were generated on December 29 occurred in the compact crossover segment, with vehicles like the Ford EcoSport, Nissan Juke, and Suzuki Vitara tallying good numbers. A further 35% of sales occurred in the subcompact sedan and hatchback markets with products like the Toyota Vios, Mitsubishi Mirage, and Suzuki Celerio obtaining high popularity.
In addition to increased sales figures, AutoDeal experienced between 50-100% increases in daily web-traffic in the week between Christmas and New Year.
Many potential buyers may also have been left disappointed as the result of an exhausted end-of-year supply chain, which saw many key vehicles quickly run out of stock at dealers nationwide.
“Our support team received a number of messages from shoppers desperately searching for specific vehicles that were in low-stock,” added Franks.