It’s an open secret that color plays a big factor when choosing a brand new car. So much so that some experts believe that your preference reflects your personality.
Take for example, Red represents energy and passion. It’s also a popular choice for people who love being the center of attention. Meanwhile, Black can be associated with power and sophistication which is one of the top choices for people with authority. White, on the other hand, signifies purity and new beginnings.
With this, The Covenant Car Company, Inc. (TCCCI), the exclusive distributor of Chevrolet in the Philippines, matched hues with specific personalities to create a fun color wheel.
Exterior color is one of the most important factors in the purchase process. Our new color options provide customers with exciting new opportunities for personalization and further expands the appeal of our iconic American cars and trucks.
Lyn M. Buena Senior Vice President and Director for Marketing of TCCCI
Chevrolet Philippines also announced the new color for its Colorado pickup truck called Blue Me Away. The Colorado will also be available in other quirky named hues such as Pull Me Over Red, Black Meet Kettle, Summit White, Satin Steel Grey, Switchblade Silver, and Auburn Brown.
The Sail subcompact sedan, on the other hand, also has a new color scheme to go with its recently refreshed body called Agate Red. Aside from that, future owners of this subcompact sedan can choose among the Blue Sky, Syracuse, Black Meet Kettle, Summit White and Galaxy Silver.
If you want to be unique, Chevrolet Philippine boasts that it has a pair of color schemes native to the Philippines that are coined as Mint My Mind and Brimstone, which are exclusively available to the Spark subcompact hatchback.
In case you want to know more about what each hue represents, we do have our own “color analysis.” You might even find yourself nodding in agreement.
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