Hyundai Asia Resources, Inc. (HARI) has built its 1st community of creatives thru the Hyundai Digital Art Competition. This contest is said to be the first step to heighten the brand’s Gusto Mo, Gusto Ko, Kaya Ko (GKS) marketing campaign.
“We see the competition as a way of supporting Filipino art, of Hyundai as a brand that empowers people to get more out of life. By empowering the ‘Gusto’ of this group of creatives, Hyundai begins its journey of creating diverse communities of empowered dreamers inspired by their passion to realize their dreams for themselves, their loved ones, and the nation.”
Open to students and professional artists, the competition was divided into 2 rounds with different themes. First is the “Vision of Future Self” and the other one leans on Hyundai PH’s GKS marketing slogan. From 250 entries, only 12 artists were chosen to present their artworks.
The 12 short-listed winners each received a certificate, a P15,000 cash prize, and exposure via exhibits and print or online features. They were also given a chance to attend a workshop with Team Manila Creative Director Jowee Alviar and Graphic Designer and Ateneo de Manila instructor Meneer Marcelo.
Among the 12 contenders, Lariz Santos, Keith Magnave, and Harrison Espina snatched the Gold, Silver, and Bronze awards. All the finalists were gathered at the Marriot Hotel Grand Ballroom for the Grand Finals Awards.
On the other hand, Ms. Perez-Agudo also mentioned the creative industry’s huge export potential for driving economic growth. In fact, sectors like advertising, graphic design, animation, game development, film, and the performing arts, are said to yield 7.34% to the national gross domestic product (GDP) and employ 14.4% of the labor force in the country.
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