Hyundai WayRay Holographic AR Navigation

Carmakers keep on creating great innovations to catch up with fast-paced technological advancements these days. As such, Hyundai Motor Co., has recently invested in the Swiss startup WayRay. This firm is known for its augmented reality (AR) projects, which will then help the brand to achieve its vision for the future of mobility.

In this collaboration, the Korean brand will work with WayRay to develop a holographic AR navigation system and install this feature in its upcoming vehicles. So, how is this going to be different?

With this holographic AR, WayRay aims to improve the driver and passengers’ in-car experience. Talking about safety, traffic information can be seen ahead through the windshield, so drivers won’t have to keep their eyes off the road. It can also guide drivers along the way with improved driving directions based on the vehicle’s speed, as well as real-time information on crosswalks, pedestrians, roads, and warning signs.

The firm also brags that its projection system provides a clearer image compared to the conventional head-up displays (HUD) we have today. Aside from that, the startup company plans to put this system on vehicle’s side windows to give its passengers a variety of infotainment services. It’s like you are living in a sci-fi movie and everything you want to know is served right in front of you.

Hyundai, together with WayRay, targets to apply this technology to its mass-produced vehicles as soon as 2020. This project is a strategic plan of the Korean carmaker to expand its partnership in different fields to fortify its core technology to autonomous driving.

“WayRay has remarkable expertise in both hardware and software development for holographic AR display systems. The Hyundai-WayRay collaboration will help us establish a brand new eco-system that harnesses AR technology to enhance not only navigation systems, but also establish an AR platform for smart city and smart mobility, which are Hyundai Motor Group’s new business interests which will provide innovative customer experiences”

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