JETOUR marks 2 million global sales, signals new chapter for hybrid off-road vehicles

On October 30, 2025, JETOUR Auto reported that its cumulative vehicle sales had surpassed two million units since the brand’s launch in 2018. The milestone follows seven years of growth and reflects the company’s expansion across multiple markets. JETOUR said the figure highlights increased market presence and customer uptake of its product lineup over time.

JETOUR was established in 2018 during a period of broader challenges in the global automotive industry. Its first model, the X70, was introduced in August 2018 and reached monthly sales of over 10,000 units by the end of that year. The brand recorded its 200,000th vehicle produced in February 2020, followed by cumulative sales of 400,000 units in August 2021. By November 2022, total sales had reached 600,000 units, with annual sales reported at 180,000 units. In January 2024, cumulative sales exceeded one million units, alongside annual sales of 568,000 units. The two-million-unit milestone was reached in October 2025.

According to the company, JETOUR currently operates in 91 countries and regions and has established more than 2,000 sales and service outlets worldwide. JETOUR reports strong performance in several regional markets. In China, the brand leads the light off-road segment. In Middle Eastern markets such as Saudi Arabia, the UAE, and Qatar, JETOUR ranks among the top three overall brands and first among Chinese manufacturers. In Ecuador, Peru, and Panama, it is among the top three Chinese SUV brands, while in South Africa, the company reports a fourth-place ranking among Chinese SUV brands within one year of market entry.

JETOUR attributes its growth to its “Travel+” strategy, which focuses on vehicles designed for family and off-road travel use. The brand is now expanding into the hybrid off-road segment, with the G700 set to make its global debut in the Middle East in November. The model will serve as JETOUR’s first entry into the premium hybrid off-road category.

In addition to vehicle development, JETOUR has introduced a “Travel+ Lifestyle” ecosystem aimed at supporting customer use beyond vehicle ownership. The company said this system includes travel-related products, service stations, campsites, and partner organizations across various regions, covering areas such as accessories, vehicle modifications, health-related services, and customer benefits.

JETOUR Auto Philippines Managing Director Miguelito Jose said the two-million-unit sales milestone reflects the brand’s progress since its market entry. “This milestone reflects the trust of our customers and the strength of our strategy. But it is just the beginning. As we enter the premium hybrid off-road segment, we are raising the bar, setting new standards, and redefining what a smart, adventurous driving experience can be,” he added.

As JETOUR continues to expand its product range and geographic footprint, the brand is positioning itself for further participation in the global automotive market, with a focus on hybrid and off-road vehicle offerings.