The Nissan LEAF is the first electric car in the world to surpass 400,000 in unit sales.
Released back in 2010, Nissan’s electric vehicle was the first mass-market product with sustainable mobility in mind. A pioneer in its segment, the LEAF featured an electric drivetrain that was accessible to non-luxury buyers at the time.
Early adopters brought the LEAF home to their garages. Back in 2010, electric vehicles were a niche product with only a few adventurous and environmentally conscious customers opting for the EV. The LEAF made the dream of driving an electric vehicle a reality to all.
With the launch of the LEAF, Nissan vowed to become a global leader in producing and promoting vehicles with zero emissions. The company has remained committed to its cause by working with local governments and utilities to give consumers options to charge their electric cars.
This milestone is a powerful statement that 400,000 customers, and counting, value the Nissan LEAF for the excitement, confidence and connection it delivers. The LEAF remains the icon of Nissan Intelligent Mobility, our strategy for moving more people to a better world.
Daniele Schillaci Executive Vice President, Global head of marketing, sales and electric vehicles
In today’s modern landscape, more and more consumers are looking for an electric vehicle as their next purchase. And consumers have more options now; a model with a new powertrain, Nissan’s LEAF PLUS, features an extended range of 363km on a single charge.
Even though these vehicles have been around for a while now, Nissan addresses some concerns and myths surrounding EVs in its newest educational video series. Segmented into four parts, the series will cover topics like charging, range, driving, and ownership.
Regarding the first video in the series, charging an EV seems to be alien concept to most. There are three main ways one may plug in. The first is to use your own outlet at home. With the supplied charger, owners can expect the vehicle to reach full charge from within fifteen hours. Owners can also opt to install a charging box in their home. The second option tops up your EV to full capacity in about five to seven hours. Or the last and fastest option is to use a quick-charge station that brings your battery back to 100% in about an hour.
The first video in the series also goes over a few myths. Nissan asked the question, “Would you dare charge your electric car in the rain?”. Any rational person would say they wouldn’t risk getting an electric shock, but Nissan has safeties in place to make charging in any condition possible.
The LEAF name embodies the three pillars of Nissan Intelligent Mobility, intelligent power, intelligent drive, and intelligent integration. The Nissan LEAF was indeed ahead of its time. With the market still playing around with the traditional fossil fuel powered vehicles, Nissan was already getting comfortable in the LEAF’s segment. With some misconceptions about EVs still floating around, Nissan’s marketing is making moves to streamline public conception of electric cars for the future.
View the first episode of the video campaign here: