Tatsuro Toyoda played a huge role in the brand’s global expansion. In 1984, he was appointed President of Toyota’s 1st American factory based in California, in partnership with General Motors Corporation (GMC), under New United Motor Manufacturing, Inc. (NUMMI). He was also appointed as the 7th President of Toyota, where he served from 1992 to 1995.
A private vigil and funeral was held by his close relatives and wife Ayako Toyoda. TMC will be holding a farewell gathering for Mr. Toyoda at a later date.