2021 looks to be an important year for carmakers as two automotive have just undergone the first few stages of a rebrand. The first was Kia with its announcement of a new logo as well as a new slogan to go with it. Now it’s the turn of General Motors (GM) as the American brand has recently showcased its new logo.
The new logo was brought about by GM’s new ‘Everybody In’ zero-emissions campaign that seeks to transform the brand’s identity, shifting towards a focus to create a world with “zero crashes, zero emissions, and zero congestion.”
The new logo still carries with it a few design elements from its predecessor. It comes with a similar blue square that was derived from the previous logo, but this time around it has rounded edges and lower case letters instead. GM states that the new color choice and lowercase lettering was designed to give the new logo a more modern and vibrant feel.
Other specifics on the brand’s emblem include the underlining of the letter ‘m.’ The American automaker states that it was designed to represent GM’s new Ultium platform, while the negative in the letter’s spacing is supposed to symbolize an electrical plug.
This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents.
She continues by stating that “At every step, we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”
To accompany the new logo GM has also launched a new website where the brand will share its latest news and up to date information as well as updates about the company’s ongoing work. The updates will also include what the automaker has planned in terms of electrification of vehicles, safety, citizenship, and autonomous driving technology.
Latest News
-
Will the New Mitsubishi ASX Make Its Way to the Philippines? / News
The newly updated Mitsubishi ASX has debuted in Europe, featuring enhanced technology and design.
-
The Mazda EZ-6 might be the spiritual successor of the Mazda 6 Sedan / News
Unveiled in China, the all-new Mazda EZ-6 is a rear-wheel drive sedan available as an EV or a plug-in hybrid vehicle.
-
Mitsubishi breaks the speed limit on sales records in FY2023! / News
Mitsubishi Motors Philippines Corporation reports record-breaking sales of 81,743 vehicles in FY2023
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Aug 25, 2023
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020