Interbrand, a renowned brand consultancy, recognized Nissan Motor Co., Ltd. as one of the world’s top brands. This is according to the coveted Best Global Brands Study – an annual report on the most valuable companies across the globe.
The study looks at different aspects of a brand name, which include ongoing investments and management as a business asset. They also consider the company’s strength and role in the purchase decision process, as well as its overall financial performance.
Based on the study, Nissan ranks 43rd among the most valuable brands in the world, which is an increment to their last year’s ranking of 49th. In addition to that, their brand value now amounts to $11.06 billion, which puts Nissan as the 4th fastest growing brand globally.
The report also cited the reasons for the Japanese brand’s boost in the rankings. Nissan has reportedly increased their brand awareness through strategic use of digital platforms and technologies. They also started notable partnerships, such as the global agreement with Microsoft for vehicle connectivity and connected services.
In addition to those, Nissan also launched new vehicles that range from the Serena with ProPilot technology to the GT-R Nismo. Lastly, the report cited the brand’s strong commitment to customer satisfaction and success in creating their new, modern expressions.
Brand Power has been a consistent focus across the company for the last five years and it is very encouraging that all our efforts continue to be recognized by this influential brand ranking," said Roel de Vries, corporate vice president and the global head of marketing and brand strategy for Nissan.
He also said that the ranking is also a proof their goals and vision for the future of driving is continuing to resonate.
Moreover, Nissan attributed the results to their heightened brand visibility. Examples of which are their high-profile sponsorships in the 2016 Rio Olympics and UEFA Champions League. They have also been proactive in promoting their Intelligent Mobility blueprint to make driving safer, more exciting, and more sustainable.