Jaguar Land Rover is back in the Philippines after announcing its new local distributor – Coventry Motors Corporation (CMC).
To make everything official, Jaguar Land Rover Asia Pacific Importers signed a binding contract with CMC, appointing them as the importers of both brands for the Philippine market with immediate effect.
CMC was established earlier this year under the leadership of chairman George T. Barcelon and president Gerardo F. Alejandro.
"We are very excited to have been appointed by Jaguar Land Rover to bring their business visions to life in the Philippine market. We believe that by working closely together with Jaguar Land Rover Asia Pacific, we can bring new life and innovation to the Philippine automotive industry.”
CMC says they are now working on appointing its first dealers, which will be announced soon. The company is also planning to open its first dealership in the Philippines by the first quarter of 2018.
During the contract signing, CMC introduced the Range Rover Velar, an SUV that was first previewed during this year’s Geneva Motor Show. It sits in the middle of the Evoque and Sport variants, featuring a fresh and younger face in the Range Rover family.
Steel wouldn’t let aluminum take its position as the top player in the automotive industry.
This timing is indeed perfect for a potential partnership.
Quite a sad exhibit but hey, at least now we know.