The Metro Manila Development Authority (MMDA) is taking the phrase, ‘start them young’, and running with it in its new initiative to start a three-year educational campaign to teach kids the importance of road safety, waste management, and emergency preparation.
With the launch that took place at the Children’s Road Safety Park in Malate, Manila last March 18, 2019, the MMDA announced that it will be partnering with the show that pioneered the educational format for children, Sesame Street.
Within the three year tenure of its partnership, the MMDA and Sesame Street will work hand in hand. Other projects aside from the wall arts along the major routes in the Metro will be executed. Expect a family fun run, a handbook for children, and an exposition that is a cross between an educational theme park and an experiential museum.