Toyota Rush GR-S Philippines

Toyota Motor Philippines’ GR-S barrage continues as the brand has now reportedly brought over the Rush GR-S model to the Philippines. Toyota quietly released the kitted-out model as early as last week.

Sales for the Toyota Rush GR-S apparently began on May 12, 2022, at a price of P1,176,000. As for where it fits among the variants, the Rush GR-S has replaced the top-spec G model, sitting above the 1.5 E MT and 1.5 E AT models.

Toyota Rush GR-S Philippines

The G variant previously retailed for P1,100,000, so that means the GR-S model has a P76,000 premium over the top-spec model it replaces. Is it worth the extra cost? That’s ultimately up to buyers, but there are plenty of added bells and whistles. For starters, the Rush GR-S gains matching blacked-out front and rear bumpers, 17-inch alloy wheels, black door trims, and a generous helping of Gazoo Racing badging all over.

Toyota Rush GR-S Philippines

It certainly makes for a sportier Rush, but the new features don’t end there. On the inside, the Rush GR-S features an upgraded seven-inch touchscreen infotainment system with Apple CarPlay and Android Auto. It connects to an eight-speaker sound system. Additional goodies include two new 12V sockets and a smart keyless entry system.

Toyota Rush GR-S Philippines rear

Just as we thought Toyota was ready to let the Rush stay stagnant in favor of its newer seven-seater models, the Avanza and Veloz, it ups and released a GR-S version of the vehicle. It goes to show that the Japanese brand is one of, if not the most active players in the local automotive industry. 

Toyota Rush GR-S Philippines

As of April 2022, TMP has cornered a 50.9 percent market share among car brands in the Philippines. That’s due in large part to its aggressive and consistent strategy of releasing a wide range of models—from more affordable vehicles like the Raize subcompact crossover to more upmarket models like the Camry HEV. We’re betting Toyota’s hot streak is far from over.

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