The U.S. market will soon bid farewell to the Toyota Land Cruiser

The Toyota Land Cruiser happens to be one of the most iconic nameplates not only in a local context but throughout the entire globe. Apart from its extensive dimensions which then translates to a cavernous cabin, the ‘LC’ has long been known for its esteemed off-road capability that’s somewhat matchable with other SUVs from premium brands like Land Rover or Jeep. While other markets shall continue to receive the upcoming 2022 model of this full-size SUV, the US, on the other, shall bid farewell to the iconic nameplate with the 2021 iteration being the last of its generation or its kind to be sold.

While that may be such sad news for Americans, it was, however, pointed out by Toyota that there is a slight possibility for it to return in the near future. If not directly carrying the Land Cruiser nameplate, then it may perhaps reincarnate through its spirit. Perhaps, that’s why the Japanese automaker stated that it will stay committed to the large SUV segment and will then continue to explore future products that celebrate the Land Cruiser's rich off-road history. 

One of the main issues surrounding this matter is the availability of LC200 units for the North American Market. As the global factory capacity for the Land Cruiser can’t be increased without building or at least retooling a new assembly location. That said, every market fights over the same annual volume. Moreover, the current Land Cruiser 200 series dates back to the 2008 model year, and the brand only sold 35,000 units in the U.S.

Behind this news, a rumor also circulated last year that the net-generation Toyota Land Cruiser is set to debut in April 2021. Surprisingly, it was also mentioned that the full-size SUV will also be carrying the same platform which is still unconfirmed though. Apart from that, it shall also feature new engine options, drivetrain updates, and an improved suspension.

While an all-new model may be bound for a global debut anytime soon, it’s quite sad for the American market to finally bid farewell to an iconic nameplate. Though, as mentioned, there is a slight possibility for it to return in the near future. If not directly carrying the Land Cruiser nameplate, then it may perhaps reincarnate as an all-new model sooner than expected.