Dealerships are more than just a shiny showroom filled with the latest cars on the market. They also serve as places where you have your vehicle serviced and maintained. Think of it as a hospital of sorts for your car. The better access you have to a dealership, the easier it is to service your vehicle.
With that being said, we take a look at which car brands in the Philippines have the most number of dealerships. To set a parameter, the brand needs to have at least 20 dealerships in the country in order to make it on the list. It is important to note, that all the dealership numbers have been collected based on what is being displayed on each automaker's official websites.
Toyota Motor Philippines (72)
The first on the list shouldn’t come as a surprise. Toyota Motor Philippines has a staggering total of 72 dealerships nationwide. It has 18 dealerships in Metro Manila, 29 in Luzon, 14 in the Visayas, and 11 in Mindanao. It's no wonder why it’s the country’s number 1 car brand as its dealerships are evenly spread throughout the country. This gives its customers great access to its vehicles as well as to spare parts when needed.
Suzuki Philippines, Inc. (72)
Hot on the heels of the popular Japanese automaker is Suzuki Philippines, Inc. The car company has a total of 72 dealerships nationwide. It matches the dealership number of Toyota. The automaker has 21 dealerships in Metro Manila, 28 in Luzon, 16 in the Visayas, and 8 in Mindanao. With its wide dealership coverage in the country, it’s easy to see how it continues to rise in the local car brand rankings this year. It takes the second spot as not all of its dealerships come with a service center attached to it thus giving the top spot to Toyota as all of its dealerships come with services facilities.
Mitsubishi Motors Philippines Corporation (56)
Coming in third is Mitsubishi Motors Philipines Corporation. The Japanese car brand has 56 dealerships spread all across the Philippines ready to serve car buyers and existing customers. The brand was able to make a name for itself in the country thanks to its popular and rugged line of SUVs, pickups, and small cars. The car company has 14 dealerships in Metro Manila, 26 in Luzon, 9 in the Visayas, and 7 in Mindanao.
Ford Philippines (50)
Next up on the list is Ford Philippines. The Blue Oval opened its 49th dealership in Marikina City. Despite having a smaller dealership count, Ford was able to capture a substantial chunk of the automotive market thanks to the Everest and Ranger. The Blue Oval would yet again open another dealership in 2020 to officially hit the 50 dealership mark. The American car brand has 13 dealerships in Metro Manila, 19 in Luzon, 10 in the Visayas, and 7 in Mindanao.
Nissan Philippines, Inc. (45)
Just behind the American brand is Nissan Philippines Inc. in fifth place. The Japanese automaker has 44 dealerships nationwide. The brand has been on a roll by aggressively adding more dealerships to its lineup in 2019. Through the months of September and October, the Japanese carmaker has added three new dealerships with another in the works. The company also opened a new service center in Cebu. It has 13 dealerships in Metro Manila, 15 in Luzon, 10 in the Visayas, and 7 in Mindanao.
Isuzu Philippines Corporation (44)
Coming in sixth is Isuzu Philippines Corporation. Just one shy from Nissan, Isuzu has 43 dealerships nationwide ready to cater to those who are in the market for reliable SUVs and pickups. It has 8 dealerships in Metro Manila, 20 in Luzon, 8 in the Visayas, and 8 in Mindanao.
Hyundai Asia Resources, Inc. (41)
Coming in strong with 41 dealerships in total in the Philippines is Hyundai Asia Resources, Inc. The South Korean carmaker comes in 7th place as it was able to beat out its other Japanese rivals thanks to the recent opening of new dealerships. Hyundai has 11 dealerships in Metro Manila, 18 in Luzon, 8 in the Visayas, and 4 in Mindanao. While the automotive brand has 50 dealerships in total some of these are just for its trucks and buses, therefore these were not included on the list as it mainly pertains to passenger vehicles.
Honda Cars Philippines, Inc (35)
Right behind the Korean carmaker is Honda Cars Philippines, Inc. in the eighth position. The Japanese brand has dealerships many dealerships nationwide, however, during the pandemic some of these were unfortunately forced to shut down. The carmaker has 9 dealerships in Metro Manila, 16 in Luzon, 5 in the Visayas, and 5 in Mindanao. Despite its ranking in terms of dealership numbers, Honda has the capabilities to match the likes of the higher-ranked brands in terms of sales and customer satisfaction as reflected by the latest J.D. Power survey.
Kia Philippines (35)
Kia Philippines gets ninth place with 35 dealerships all over the country. Kia has changed its owners and is now under the leadership of the Ayala Group of Companies. The Korean brand has 8 dealerships in Metro Manila, 13 in Luzon, 7 in the Visayas, and 7 in Mindanao. The slight increase in dealership numbers might have something to do with the South Korean brand sharing some facilities with its other partner brands under the Ayala Automotive umbrella.
Chevrolet Philippines (25)
Just four shy from the Korean automotive brand is Chevrolet Philippines in tenth place. The Goldern Bowtie has 25 dealerships in the Philippines. The company made a name for itself in the country thanks to the sales of the Trailblazer and Colorado. It currently has 9 dealerships in Metro Manila, 9 in Luzon, 4 in the Visayas, and 3 in Mindanao. The American brand has two other dealerships that are soon to rise. While the brand originally had 28 dealerships in the country in 2019 the pandemic has reduced its number down to what it is now.
Foton Philippines (28)
An established commercial vehicle brand in the Philippine is Foton. The Chinese company has established itself well in the local market with 28 dealerships total nationwide and features a wide array of vehicles both for normal use and commercial use as well. The automotive brand has 4 dealerships in Metro Manila, 14 in Luzon, 6 in the Visayas, and 4 in Mindanao.
It's no surprise that Toyota has the most number of dealerships in the Philippines. What is surprising, however, is that Suzuki’s equally strong foothold. If dealership numbers are anything to go by, then those two Japanese brands have the most coverage in the Philippines in terms of sales and services. But there are brands, despite a low dealership count, that still manage to sell and service a lot of cars. It goes to show that sometimes it’s not the number that matters but the brand and reputation behind the name.