Dealerships are more than just a shiny showroom filled with the latest cars on the market. They also serve as places where you have your vehicle serviced and maintained. Think of it as a hospital of sorts for your car. The better access you have to a dealership, the easier it is to service your vehicle.
With that being said, we take a look at which car brands in the Philippines have the most number of dealerships. To set a parameter, the brand needs to have at least 20 dealerships in order to be included on this list.
Toyota Motor Philippines (73)
The first on the list shouldn’t come as a surprise. Toyota Motor Philippines has a staggering total of 73 dealerships nationwide. It has 20 dealerships in Metro Manila, 27 in Luzon, 15 in the Visayas, and 11 in Mindanao. It's no wonder why it’s the country’s number 1 car brand as its dealerships are evenly spread throughout the country.
Suzuki Philippines, Inc. (73)
Hot on the heels of the popular Japanese automaker is Suzuki Philippines, Inc. The car company has a total of 73 dealerships nationwide. It matches the dealership number of Toyota. The automaker has 23 dealerships in Metro Manila, 27 in Luzon, 15 in the Visayas, and 8 in Mindanao. With its wide dealership coverage in the country, it’s easy to see how it continues to rise in the local car brand rankings this year.
Mitsubishi Motors Philippines Corporation (56)
Coming in third is Mitsubishi Motors Philipines Corporation. The Japanese car brand has 56 dealerships spread all across the Philippines ready to serve car buyers and existing customers. The brand was able to make a name for itself in the country thanks to its popular and rugged line of SUVs, pickups, and small cars. The car company has 14 dealerships in Metro Manila, 26 in Luzon, 9 in the Visayas, and 7 in Mindanao.
Ford Philippines (49)
Next up on the list is Ford Philippines. The Blue Oval opened its 49th dealership in Marikina City. Despite having a smaller dealership count, Ford was able to capture a substantial chunk of the automotive market thanks to the Everest and Ranger. The American car brand has 13 dealerships in Metro Manila, 19 in Luzon, 10 in the Visayas, and 7 in Mindanao.
Nissan Philippines, Inc. (44)
Just behind the American brand is Nissan Philippines Inc. in fifth place. The Japanese automaker has 44 dealerships nationwide. The brand has been on a roll by aggressively adding more dealerships to its lineup in 2019. Through the months of September and October, the Japanese carmaker has added three new dealerships with another in the works. The company also opened a new service center in Cebu. It has 10 dealerships in Metro Manila, 17 in Luzon, 10 in the Visayas, and 7 in Mindanao.
Isuzu Philippines Corporation (43)
Coming in sixth is Isuzu Philippines Corporation. Just one shy from Nissan, Isuzu has 43 dealerships nationwide ready to cater to those who are in the market for reliable SUVs and pickups. It has 9 dealerships in Metro Manila, 20 in Luzon, 8 in the Visayas, and 6 in Mindanao.
Hyundai Asia Resources, Inc. (42)
One place below the Japanese automaker in seventh is Hyundai Asia Resources, Inc. The Korean carmaker has 42 dealerships in the Philippines, just one shy from matching the dealership numbers of Isuzu. HARI has 12 dealerships in Metro Manila, 18 in Luzon, 8 in the Visayas, and 4 in Mindanao.
Honda Cars Philippines, Inc (38)
Right behind the Korean carmaker is Honda Cars Philippines, Inc. in eighth. The Japanese brand has 38 dealerships nationwide. The carmaker has 13 dealerships in Metro Manila, 18 in Luzon, 3 in the Visayas, and 4 in Mindanao. Despite its ranking in terms of dealership numbers, Honda has the capabilities to match the likes of the higher-ranked brands in terms of sales and customer satisfaction as reflected by the latest J.D. Power survey.
Kia Philippines (32)
Kia Philippines gets ninth place with 32 dealerships all over the country. Kia has changed its owners and is now under the leadership of the Ayala Group of Companies. The Korean brand has 6 dealerships in Metro Manila, 12 in Luzon, 7 in the Visayas, and 7 in Mindanao.
Chevrolet Philippines (28)
Just four shy from the Korean automotive brand is Chevrolet Philippines in tenth place. The Goldern Bowtie has 28 dealerships in the Philippines. The company made a name for itself in the country thanks to the sales of the Trailblazer and Colorado. It currently has 9 dealerships in Metro Manila, 12 in Luzon, 3 in the Visayas, and 3 in Mindanao. The American brand has two other dealerships that are soon to rise.
Foton Philippines (27)
An established commercial vehicle brand in the Philippine is Foton. The Chinese company has established itself well in the local market with 27 dealerships nationwide. With the exception of 2 passenger cars, the commercial vehicle-centered company has 4 dealerships in Metro Manila, 13 in Luzon, 6 in the Visayas, and 4 in Mindanao.
Mazda Philippines (21)
Last but not least is another Japanese brand. Mazda Philippines has a total of 21 active dealerships in the country. The company’s dealerships are spread throughout the area with Metro Manila and Luzon getting 7 dealerships each. The Visayas region, on the other hand, gets 3 dealerships. Not to be forgotten Mindanao has 4 active Mazda dealerships.
It's no surprise that Toyota has the most number of dealerships in the Philippines. What is surprising, however, is that Suzuki’s equally strong foothold. If dealership numbers are anything to go by, then those two Japanese brands have the most coverage in the Philippines in terms of sales and services. But there are brands, despite a low dealership count, that still manage to sell and service a lot of cars. It goes to show that sometimes it’s not the number that matters but the brand and reputation behind the name.